Starting a new business is one of the most exciting steps in life. You’ve got the idea, the motivation, and the vision. But before you can launch your dream company, there’s one crucial step you can’t ignore—ASIC business name search.
Let’s break it down in simple words, so you’ll walk away from this article not only understanding the process but also feeling confident enough to do it yourself. Plus, we’ll share some helpful tips, real-life examples, and the best way to get professional help through Perfect Accounting PTY Ltd.
What Is an ASIC Business Name Search?
An ASIC business name search is a free tool provided by the Australian Securities and Investments Commission (ASIC). It lets you check if the business name you want is already taken or available to register.
In simple terms, if you want to name your business “Bob’s Burgers,” you need to check with ASIC first to make sure no one else in Australia is already using that name.
This process is essential, because:
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You can’t register a business name that’s already taken.
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It helps you avoid legal issues later.
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It confirms whether your brand idea is unique and available.
Why the Business Name Search Matters
Let’s say you’re excited to open a coffee shop and decide to call it “Sunrise Beans.” You get signs printed, social media pages made, and even start promoting locally. But weeks later, you find out someone already owns that name in Sydney. Not only can this lead to legal trouble, but you also risk losing money and damaging your brand’s reputation.
Doing a simple ASIC business name search can save you all that stress.
How to Do an ASIC Business Name Search (Step-by-Step)
Here’s a straightforward guide to checking your name through ASIC:
Step 1: Visit the Official ASIC Website
Go to the ASIC Search page. You’ll find multiple search options, but for this, choose “Business Names Index.”
Step 2: Type the Name You Want
In the search box, type the business name you’re thinking of using. You can also enter partial names if you’re still brainstorming.
Step 3: Review the Results
You’ll see a list of:
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Exact matches (which means that name is taken).
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Similar names (you may still face issues using a name too close to another).
If the name doesn’t appear, that’s great news—it might be available.
Step 4: Check the Status
If a name appears but the status says “Cancelled” or “Deregistered,” it might still be up for grabs. However, it’s smart to be cautious and consider how recognizable or recently active the name was.
Pro Tip: Think Beyond Just Name Availability
When choosing a name, don’t just settle for what’s available. Ask yourself:
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Is the name easy to spell and remember?
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Does it represent what your business does?
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Can you get the domain name for a matching website?
Also, consider doing a trademark search to protect your brand legally.
✍️ Registering Your Business Name with ASIC
Once you’ve done the ASIC business name search and found a name you love, it’s time to register it.
You’ll need:
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An ABN (Australian Business Number) – which you can get from the Australian Business Register.
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Basic contact details.
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To pay a small fee – usually $42 for 1 year or $98 for 3 years.
A Real-Life Story
Emily wanted to launch a handmade skincare brand called “Glowly.” She skipped the name search and started promoting on Instagram. A month in, she received a cease-and-desist letter from a business that had already registered “Glowly Organics.”
The whole thing cost her thousands in legal advice and rebranding.
Don’t be like Emily. Take 10 minutes to do an ASIC business name search before anything else. It’s free, and it can save you a fortune.
Let the Experts Help You Out
If this sounds a bit overwhelming or if you just want it done quickly and correctly, we highly recommend working with professionals like Perfect Accounting PTY Ltd.
Their expert team can:
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Conduct your ASIC business name search.
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Handle business name registration.
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Assist with ABN applications.
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Set up your company structure (like Sole Trader, Partnership, or Pty Ltd).
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Offer ongoing accounting, BAS, and tax support.
When starting a business, having an expert by your side makes all the difference. Perfect Accounting PTY Ltd has helped hundreds of startups and small businesses across Australia get set up the right way.
✅ Quick Checklist Before You Register
Here’s a short checklist to ensure you’re ready:
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Done an ASIC business name search
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Checked for domain name availability
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Searched for trademark conflicts
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Have your ABN ready
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Decided on a business structure
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Talked to Perfect Accounting PTY Ltd for expert help
Final Thoughts
Your business name is more than just a label—it’s the foundation of your brand. Make sure it’s available, legally sound, and something you can proudly stand behind.
Doing an ASIC business name search is simple, fast, and crucial. And with experts like Perfect Accounting PTY Ltd ready to guide you, you don’t have to do it alone.
Start your journey today by visiting Perfect Accounting — your trusted partner in business setup and beyond.
